Panic-Free Pricing
Panic-Free Pricing
Inside this course, we get into topics like:
- Overcoming your fear of charging too much (or too little!)
- How to price if you’re still a beginner, how to deal with “friends & family” discounts, and what to do if you screw up the project
- How to write an estimate, invoice, and contract (with real examples of our own!)
- FULL PRICE CHARTS you can reference when quoting jobs, with real minimum charges for specific types of projects like wedding signage, murals, logos, & a ton more
- Actual photo examples of some of our own projects, and what we really charged for them
Here’s what you get with your purchase:
- Instant lifetime access to the full course on an easy-to-follow platform
- A 100+ page reference guide (downloadable & printable!) that you can come back to any time you need to figure out where to start on a quote
- Over 2 hours of video instruction
- Full pricing minimum charts for specific common lettering & calligraphy projects
- Access to the private Facebook group for help with pricing your own projects
- PLUS! Bonus access to our exclusive 5 Keys to Confident Pricing workshop!
Learn more about this digital course and everything it includes right here.
About Your Instructors
With over 35 years of combined experience in quoting design and lettering projects, we get asked pricing-related questions all.the.time. Which is why we teamed up to bring you the exact pricing resource we wish we had when we started our businesses.
Joanne Lauzon founded inDetail Creative—a studio offering brand + publication design, lettering + illustration, watercolour, and acrylic art—in 1992! Through her Live Your Spirit! workshops, classes, and retreats, Joanne inspires women in her city and around the globe to live joyful lives through creative play.
Becca Courtice launched The Happy Ever Crafter in 2015 after becoming absolutely smitten with calligraphy and lettering. Since then, she’s built a following of over 150k aspiring artists all over the world and has grown her business through her fun and approachable teaching style.
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Product Questions
Are your products digital or physical products?
My courses, calligraphy workbooks, and watercolour workbooks are digital— so you purchase it and get an instant download that you can print and work on right away! There is no shipping required.
My brush pens, starter kits, and printed calligraphy workbooks (limited edition items that are not always available) are physical items that will be shipped within Canada and the U.S.
How long will I have access to my workbooks?
Indefinitely! You will never lose access to workbooks or courses that you’ve purchased.
Why are there two versions of the calligraphy workbooks?
There are two formats of this workbook available, sold separately: one for small pens and one for big pens.
The only difference is the size of the traceable sections— slightly smaller for pens with small tips, and slightly larger for pens with big tips. You’ll want to purchase the workbook that fits the pen size you’ll be using.
Examples of “small” pens:
- Tombow Fudenosuke
- Pentel Fude Touch
Examples of “big” pens:
- Tombow Dual Tips
- Koi Coloring Brushes
- Pentel Aquash
If you want to learn more about the difference between small pens and big pens, read this!
Which type of pen should I choose?
It totally depends on personal preference. Small pens are generally easier for beginners, but lots of people prefer the big pens! I suggest trying both out to do some drills, first, and see which one you prefer.
If you want to learn more about the difference between small pens and big pens, read this!
Shop & Refund Questions
How do I pay? Can I buy your products internationally?
You will be able to pay directly with a credit card, or using PayPal if you prefer that. If you’re using a currency other than U.S. dollars, you can choose your local currency with the drop-down in the menu bar. Your bank/credit card will automatically do any currency conversion for you.
The digital versions of my products are available internationally, but only select physical items are available for international shipping.
Please check each individual product listing for international availability.
I noticed your website is in U.S. dollars, how does that work if I'm not in the U.S.?
My workbooks and courses show prices in U.S. dollars (USD). You are able to convert the prices to your local currency using the drop-down in the menu bar at the top of the page.
Your bank will automatically convert the purchase to your own currency, and you will see it reflected on your bank statement.
Are refunds available for your digital products?
With your purchase of a calligraphy or watercolour workbook, you will receive INSTANT access to your downloadable files and trainings. Due to the digital nature of these products, refunds are not available.
If you’d like a sample of what the workbook and trainings look like, you can join the free ShowMeYourDrills program to get a taste!
Are refunds available for your physical products?
Refunds are not available on any digital or physical products purchased. However, if you receive a defective physical item, please contact me athello@thehappyevercrafter.comto replace it!